Let’s be real—your email list is only as good as your deliverability.
You can have the slickest funnel, the juiciest offer, and the prettiest HTML email in the land…
But if it ends up in spam?
💸 Poof. That lead is gone.
I’ve been in the HighLevel trenches long enough to know that most email deliverability problems come down to one thing: you didn’t set your domain up right. So, let’s fix that.
The Silent Killer: Misconfigured Domains
If you’re sending emails through Mailgun, LeadConnector, or any other HighLevel-powered service and haven’t touched your DNS records, you’re already in trouble.
Your emails look sketchy to Google, Outlook, Yahoo—and spam filters are brutal.
Here’s what I recommend (and what we help people do all day at HL Pro Tools):
✅ SPF, DKIM & DMARC: The Holy Trinity
These DNS records are like your email passport. They prove you are who you say you are.
- SPF: Tells mail servers who’s allowed to send on your domain’s behalf.
- DKIM: Verifies that your message wasn’t tampered with.
- DMARC: Enforces the rules and reports shady stuff.
🔧 Use tools like Cloudflare to configure these properly. It’s easier than it sounds (and we can help if it’s not).
Subdomains Are Your Deliverability Superpower
This is one of the most underrated HighLevel email hacks:
👉 Instead of sending your marketing emails from your main domain, use a subdomain like talk.getreviewsandleads.com.
Why?
- It protects your main domain’s reputation (so your ops emails don’t get flagged).
- It tells inbox providers, “Hey, this sender knows what they’re doing.”
- It makes your emails feel more branded and less sketchy.
💡 Pro tip: Don’t just use any random subdomain. Make it clean, clear, and relevant.
Look Legit: Set Up Branded Email Aliases
Stop sending from john12345@mailgun.com. Seriously.
Set up a professional alias through Office 365 or Google Workspace like:
✉️ hello@yourcompany.com
✉️ updates@talk.yourcompany.com
This simple move builds trust with your leads and improves deliverability.
TL;DR – Here’s What You Need to Do:
- 🔧 Set up SPF, DKIM & DMARC through Cloudflare or your DNS host
- 🧱 Use a subdomain for your marketing emails (don’t burn your main domain)
- 👔 Create branded email aliases for all outbound messages
- 🧪 Test deliverability using tools like mail-tester.com
- 🚫 Avoid spammy language and massive images in your email body
Do these 5 things, and you’re already miles ahead of most HighLevel users.
Frequently Asked Questions
What should I know about the Silent Killer: Misconfigured Domains?
If you’re sending emails through Mailgun, LeadConnector, or any other HighLevel-powered service and haven’t touched your DNS records, you’re already in trouble. Your emails look sketchy to Google, Outlook, Yahoo—and spam filters are brutal. Here’s what I recommend (and what we help people do all day at HL Pro Tools):
What should I know about ✅ SPF, DKIM & DMARC: The Holy Trinity?
These DNS records are like your email passport. They prove you are who you say you are. SPF: Tells mail servers who’s allowed to send on your domain’s behalf. DKIM: Verifies that your message wasn’t tampered with. DMARC: Enforces the rules and reports shady stuff. 🔧 Use tools like Cloudflare to configure these properly. It’s easier than it sounds (and we can help if it’s not).
What should I know about subdomains Are Your Deliverability Superpower?
This is one of the most underrated HighLevel email hacks: 👉 Instead of sending your marketing emails from your main domain, use a subdomain like talk.getreviewsandleads.com. Why? It protects your main domain’s reputation (so your ops emails don’t get flagged). It tells inbox providers, “Hey, this sender knows what they’re doing.” It makes your emails feel more branded and less sketchy. 💡 Pro tip: Don’t just use any random subdomain. Make it clean, clear, and relevant.
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