Running a vacation rental biz with tech that wasn’t built for it can feel like trying to manage check-ins with a flip phone. 📞😅
On a recent HL Pro Tools Zoom call, Mario Aldayuz, our Head of Partnerships, got into the nitty gritty with vacation rental managers trying to make HighLevel handle things like dynamic pricing, multiple listings, and syncing with OTAs like Airbnb.
Here’s the good news: HighLevel can do it. But you’ve gotta get creative — and strategic.
The Problem: One System, Many Properties
If you’re in the vacation rental game, you already know the chaos of managing:
- 🛏️ Multiple listings
- 📅 Live availability
- 💸 Changing prices
- 💬 Guest communications
- 🧼 Staff coordination
And trying to build a separate HighLevel sub-account for every single property? Yeah… no thanks.
Mario put it best: “You don’t need 27 sub-accounts. You need one smart system.”
Solution #1: Use Middleware
The workaround for now?
🔗 Middleware tools like Zapier, Make, or Pabbly.
These connect your Property Management System (PMS) or OTA tools directly to HighLevel — without needing to rebuild the wheel for every property.
You can:
- Auto-sync booking data into HighLevel
- Trigger follow-ups before & after stays
- Centralize messaging without creating dozens of separate environments
Bottom line: Work smarter by letting your OTA handle listings, while HighLevel handles guests.
Solution #2: Get Ready for Custom Objects
Coming soon to HighLevel: Custom Objects 🔥
This is a huge deal — especially for industries like vacation rentals where you’re not managing just “contacts,” but complex sets of data (properties, amenities, reviews, check-in times… you name it).
Mario hinted this new feature will let you:
- Organize multiple listings within one account
- Track details like pricing, availability, and property type
- Automate without clunky workarounds
This is gonna be a game-changer — especially if you’re building a SaaS-style rental business and want things clean, scalable, and automated.
Pro Tips from the Call:
✅ Don’t build a sub-account per listing — scale smarter with middleware
✅ Watch for the Custom Objects update and start planning how you’ll use it
✅ Embed your listings into centralized domains to create a seamless guest experience
✅ Let HighLevel do what it does best: nurture, automate, and communicate
Frequently Asked Questions
What should I know about the Problem: One System, Many Properties?
If you’re in the vacation rental game, you already know the chaos of managing: 🛏️ Multiple listings 📅 Live availability 💸 Changing prices 💬 Guest communications 🧼 Staff coordination And trying to build a separate HighLevel sub-account for every single property? Yeah… no thanks. Mario put it best: “You don’t need 27 sub-accounts. You need one smart system.”
What should I know about solution #1: Use Middleware?
The workaround for now?🔗 Middleware tools like Zapier, Make, or Pabbly. These connect your Property Management System (PMS) or OTA tools directly to HighLevel — without needing to rebuild the wheel for every property. You can: Auto-sync booking data into HighLevel Trigger follow-ups before & after stays Centralize messaging without creating dozens of separate environments Bottom line: Work smarter by letting your OTA handle listings, while HighLevel handles guests.
What should I know about solution #2: Get Ready for Custom Objects?
Coming soon to HighLevel: Custom Objects 🔥 This is a huge deal — especially for industries like vacation rentals where you’re not managing just “contacts,” but complex sets of data (properties, amenities, reviews, check-in times… you name it). Mario hinted this new feature will let you: Organize multiple listings within one account Track details like pricing, availability, and property type Automate without clunky workarounds This is gonna be a game-changer — especially if you’re building a SaaS-style rental business and want things clean, scalable, and automated.
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