Domains, Niches, and the Business Growth Game

If you’ve ever tried to move a domain from one platform to another, you know the feeling: “Why is this harder than it needs to be?”

Andrew recently hit this wall while trying to transfer a domain from Wix to Cloudflare.

Turns out Wix doesn’t make it as simple as flipping a switch, you actually need to do a domain transfer (not just onboarding), grab an EPP transfer token, and pay a small transfer fee (about $12).

Frustrating? Yep. But here’s the kicker: this is business in a nutshell. Sometimes the hardest part isn’t creating something new, it’s moving the pieces you already have into the right place.

Strategy First, Tools Second

Here’s what I see all the time:

• Agencies stress over tools (Wix vs. Cloudflare, ClickUp vs. Asana, etc.)
• Coaches stress over tech (funnels, integrations, email warmups)
• But the real leverage? It’s always in the strategy.

Ocean shared a perfect example. Her business, Roar Funnels, helps practitioners break free from one-to-one sessions and scale with automated marketing funnels. 

The tool is great, but the real magic is in her positioning: a $9.97/month membership called Uproar that turns a funnel into a movement.

That’s what people buy. Not the funnel. Not the platform. The promise.

What This Means for You 

If you’re running an agency (or building your first offer), here’s the mindset shift I wish I had years ago:

✨ Your domain transfer isn’t just technical, it’s strategic. Where you “host” your brand matters. Own your assets. Don’t let platforms box you in.

✨ Your tech stack should enable strategy, not define it. You don’t win clients because you use Cloudflare or HighLevel, you win them because you solve real problems better than anyone else.

✨ Your offer is bigger than your service. Ocean isn’t selling funnels. She’s selling freedom for practitioners. That’s the positioning play that makes people line up with wallets out.

A Quick Litmus Test

Ask yourself right now:

• Do I know why my clients buy from me (not just what I deliver)?
• Is my value prop so clear that people repeat it back to me after hearing it once?
• Am I building a personal brand around a niche, or am I blending in with the “I do everything for everyone” crowd?

If those questions make you squirm a little, that’s good. That’s the work. And the agencies who lean into it are the ones who scale, while the rest get buried in tech tickets and client churn.

Wrapping It Up

Whether you’re wrangling a domain transfer or building a new offer, remember: the tool is never the business. The strategy is.

So, stop obsessing over whether Wix plays nice with Cloudflare, or whether your membership site uses Kajabi or HighLevel. Those are details.

Instead, put your energy into the promise you’re making to your market, and the systems that deliver it reliably.

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