Quick start
- Log into your specific SMTP provider dashboard.
- Navigate directly to the Plan or Billing section of your account to find the exact description of your monthly email allowance.
Follow the detailed steps below to complete the setup.
Imagine this. You just launched a massive outbound campaign for a local roofing client. They want to hit ten thousand past customers with a new seasonal offer. You set up the workflows, draft the copy, and hit send. The campaign performs beautifully and you expect a glowing review.
Then you check your agency credit card statement at the end of the month. Your SMTP provider charged you a massive overage fee because you blasted past your tier limit. You did not calculate your exact cost per email. You ended up paying more for the software than you made on the client retainer. You are basically paying for the privilege of working.
You cannot scale an agency if you are blind to your operational costs. HighLevel fixes this instantly. You can easily calculate your exact email cost and choose the right provider to protect your profit margins. Let us get your backend math dialed in right now.
Ready to streamline this? Here is exactly how to do it in 60 seconds:
Part 1: Find Your SMTP Plan Limits
First, we need to locate the actual numbers from your current email provider.
- Log into your specific SMTP provider dashboard.
- Navigate directly to the Plan or Billing section of your account to find the exact description of your monthly email allowance.
Part 2: Calculate Your Exact Cost
Let us do the simple math to find out what every single send actually costs you.
- Identify the total cost of your monthly plan.
- Identify the total number of emails included in that plan.
- Divide that dollar amount by the total number of included emails.
- The result is your exact cost per email. For example, dividing a $35 Mailgun plan by 50,000 emails gives you a cost of $0.0007 per email.
Part 3: Choose the Right Provider
Picking the right engine for your agency depends entirely on your specific workflow.
- Choose LC Email for a simple setup that manages all sending and receiving natively inside HighLevel.
- Choose Mailgun if you manage massive bulk sending across multiple client domains.
- Use other third-party SMTP tools with caution. HighLevel highly recommends LC Email or Mailgun to guarantee perfectly accurate statistics tracking for opens and clicks.
Knowing your exact email cost ensures you never run an unprofitable marketing campaign again.
Frequently Asked Questions
How do I find my SMTP Plan Limits?
First, we need to locate the actual numbers from your current email provider. Log into your specific SMTP provider dashboard. Navigate directly to the Plan or Billing section of your account to find the exact description of your monthly email allowance.
What should I know about calculate Your Exact Cost?
Let us do the simple math to find out what every single send actually costs you. Identify the total cost of your monthly plan. Identify the total number of emails included in that plan. Divide that dollar amount by the total number of included emails. The result is your exact cost per email. For example, dividing a $35 Mailgun plan by 50,000 emails gives you a cost of $0.0007 per email.
How do I choose the Right Provider?
Picking the right engine for your agency depends entirely on your specific workflow. Choose LC Email for a simple setup that manages all sending and receiving natively inside HighLevel. Choose Mailgun if you manage massive bulk sending across multiple client domains. Use other third-party SMTP tools with caution. HighLevel highly recommends LC Email or Mailgun to guarantee perfectly accurate statistics tracking for opens and clicks. Knowing your exact email cost ensures you never run an unprofitable marketing campaign again.
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