How to Set Up Brand Voice in HighLevel Brand Board

Imagine this. You just promised a massive SaaS client that you would handle all their social media and email marketing. You tell them your agency uses cutting edge AI to pump out content ten times faster than a human. They are thrilled.

You load up your AI tools and generate a month of posts. You send the batch over for approval. An hour later the client calls you in a panic. The content sounds exactly like a robot wrote it. It is stiff, formal, and completely misses their energetic, casual brand tone. They ask if you even know what their company does. You look like an absolute amateur.

You cannot scale an agency if your AI output requires hours of human rewriting. HighLevel fixes this instantly with the Brand Voice feature inside Brand Boards. You can define your exact tone, style, and core values once, and the AI will pump out perfectly matched content every single time. Let us get your AI trained correctly.

Ready to streamline this? Here is exactly how to do it in 60 seconds:

Part 1: Access the Brand Boards

First, we need to open the command center for your visual and written identity.

1. Navigate to the Marketing tab in your main navigation menu.
2. Click on Brand Boards.

Part 2: Define Your Brand Voice

Let us tell the AI exactly how this specific company communicates with the world.

1. Click the button to Create New Brand Voice.
2. Choose the Start from Scratch option to input your specific brand details.
3. Fill out the form with your core Business Information, your underlying Brand Values, your specific Tone and Style guidelines, and your Intended CTAs.
4. Click Save to store your new communication guide securely.

Part 3: Lock In Your Default Identity

Ensure your team always uses the correct voice profile when generating new assets.

1. Find your newly created Brand Voice in your dashboard.
2. Click on the three dots icon next to the name.
3. Select the option to make it your default Brand Voice.

Part 4: Deploy with Content AI

Now you get to reap the rewards of your setup and generate flawless copy.

1. Open any Content AI modal inside your funnels, emails, or social planner.
2. You will now see your Brand Voice available as a selectable tone. Choose it to automatically inject your custom guidelines into the AI output.

Defining your Brand Voice ensures your automated content always sounds completely authentic and saves your team hours of manual editing.

Frequently Asked Questions

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