HighLevel Just Supercharged the $97 Plan. Here’s Why That’s a Big Deal

If you’ve ever looked at HighLevel’s pricing tiers and thought, “$97 is solid… but I wish I had access to more stuff,” your wish just came true.

HighLevel just made some very cool updates that seriously level up what you can do on the $97 plan, especially if you’re a freelancer, solo agency, or just getting started and trying to keep costs lean while you scale.

So let’s break it down. 

Here’s what’s new, why it matters, and how to take full advantage without upgrading your plan.

The Big Win: Marketplace Access Now Available at $97/Month

Previously, if you were on the $97 plan, you were pretty limited when it came to Marketplace apps and integrations. 

That wall? GONE. 🧱💥

Now you can tap into the Marketplace without needing the $297 or $497 plans, which means you get access to:

✅ Done-for-you automations
✅ App integrations
✅ Niche-specific workflows
✅ Chatbots, templates, and tools designed to save hours of setup

This is a massive upgrade for newer users or lean agencies who want to move faster without reinventing every funnel from scratch.

Pro Tip: Go explore the Marketplace. Grab a prebuilt workflow that fits your niche and customize it. You’ll shave weeks off your onboarding flow.

Developers, Rejoice: New API Access Just Dropped

HighLevel also rolled out new API capabilities, which means developers and technical users now have way more flexibility to:

• 🔄 Automate custom workflows
• 📤 Sync with third-party apps
• 🛠️ Build out advanced client-specific tools

If you’re building SaaS on top of HighLevel or just tinkering under the hood, this gives you a ton more freedom without needing to jump to the higher pricing tiers.

Actionable Idea: Start small. Use the new APIs to build an internal dashboard or sync HighLevel with another tool you already use daily.

Smarter Payment & UX Improvements (Because No One Likes Clunky)

HighLevel also pushed a round of payment system upgrades and UI enhancements — so now it’s easier than ever to:

💸 Manage client subscriptions
📊 Track usage-based billing
🧾 Add or remove payment methods smoothly
🎨 Navigate a more intuitive interface (finally)

These may seem small, but for anyone who’s been deep in the weeds trying to track a client’s invoice or swap a credit card, you know how helpful these are.

Conversation AI Just Got a Boost

Yup, the chatbot just got smarter.

Updates to Conversation AI are rolling out to help you automate replies more naturally, reduce human error, and even personalize follow-ups based on conversation history.

If you’ve been on the fence about using AI in your workflows, this is your sign to dive in.

TL;DR – What You Should Do Right Now

If you’re on the $97 plan, this is your chance to unlock way more value without spending more. Here’s your quick-start list:

🛠️ Jump into the Marketplace
📈 Explore the new API docs if you’re dev-savvy
💬 Test updated Conversation AI flows
💳 Use smarter billing tools for cleaner client management
🎯 Bundle what’s working into productized offers you can resell

Want to Move Faster?

HighLevel gives you the canvas.
HL Pro Tools gives you the paint, the brushes, and a done-for-you mural kit.

Inside HL Pro Tools, we’ve packaged our most powerful HighLevel automations, snapshots, and workflows, so you can plug them in and get to results faster (without the tech headaches).

Frequently Asked Questions

Start Your HighLevel Free Trial

Browse all GoHighLevel guides · Marketing.