If you’ve ever opened up a marketplace full of apps and integrations, you know the feeling: it’s like walking into Costco without a shopping list.
Overwhelming, distracting, and somehow you leave with 10 things you didn’t even want.
That’s been the case for a lot of agencies using HighLevel’s Marketplace. Tons of apps. Tons of modules. Not always easy to figure out what’s essential for your client and what’s just noise.
Well, good news: HighLevel just rolled out a Marketplace refresh that’s all about simplifying app distribution. And if you’re running an agency, this update could quietly save you hours of chaos.
What Changed (And Why You Should Care)
Here’s the short version:
- 🎛️ Admin control got an upgrade. You can now decide which apps are visible to your sub-accounts with simple toggles.
- 🧹 Declutter mode activated. No more messy dashboards filled with apps your clients don’t need (or shouldn’t touch).
- 🎯 Tailored experiences. You can recommend tools that are actually useful for each client, instead of throwing everything at them.
On the surface, it feels like a small improvement. But if you’ve ever had a client log in and ask, “Uh… what’s this? Should I be using it?”, you already know how valuable this is.
Why This Matters for Agencies
Let’s be real: most clients don’t need access to every shiny object in the Marketplace. They need a focused, streamlined setup that helps them win faster.
With this update, you can:
- Cut distractions. Fewer irrelevant apps = fewer confused emails from clients.
- Control the narrative. You decide which tools clients see, and how they’re introduced to them.
- Build trust. When clients log in and everything feels curated for them, they see you as the expert (not HighLevel’s chaos manager).
That last point is big. Agencies that simplify win more than agencies that overwhelm.
A Quick Action Plan
Here’s how I’d take advantage of this update today:
- Audit your Marketplace. Go through your current apps and modules. Which ones are actually helping clients hit goals? Which ones are just… there?
- Turn off the noise. Hide anything that’s confusing, unnecessary, or not relevant to your client’s industry.
- Curate the essentials. Keep only the tools that align with your client’s strategy. Think of yourself as their personal shopper.
- Communicate the change. Let clients know their dashboard just got an upgrade: fewer distractions, more focus, and a smoother experience.
My Takeaway
I’ll be honest: I didn’t expect a Marketplace update to get me this excited. But this one is sneaky powerful.
Because at the end of the day, our job as agencies isn’t just to give clients more tools, it’s to give them the right tools.
This update makes that easier than ever. And when your client opens HighLevel and sees only what matters? That’s when they think, “Wow, this feels simple. I can actually do this.”
And when clients feel empowered instead of overwhelmed, everybody wins.
Cool Free Thing 🎁
Before you can help businesses with your service, you need to establish trust. The quickest way to earn trust?
⭐️ Testimonials.
In the spirit of free stuff… I want to give you my team’s Testimonial Workflow.
This process makes gathering, editing, and organizing testimonials stupid easy.
Frequently Asked Questions
What Changed (And Why You Should Care)?
Here’s the short version: 🎛️ Admin control got an upgrade. You can now decide which apps are visible to your sub-accounts with simple toggles. 🧹 Declutter mode activated. No more messy dashboards filled with apps your clients don’t need (or shouldn’t touch). 🎯 Tailored experiences. You can recommend tools that are actually useful for each client, instead of throwing everything at them. On the surface, it feels like a small improvement. But if you’ve ever had a client log in and ask, “Uh… what’s this? Should I be using it?”, you already know how valuable this is.
Why This Matters for Agencies?
Let’s be real: most clients don’t need access to every shiny object in the Marketplace. They need a focused, streamlined setup that helps them win faster. With this update, you can: Cut distractions. Fewer irrelevant apps = fewer confused emails from clients. Control the narrative. You decide which tools clients see, and how they’re introduced to them. Build trust. When clients log in and everything feels curated for them, they see you as the expert (not HighLevel’s chaos manager). That last point is big. Agencies that simplify win more than agencies that overwhelm.
What should I know about a Quick Action Plan?
Here’s how I’d take advantage of this update today: Audit your Marketplace. Go through your current apps and modules. Which ones are actually helping clients hit goals? Which ones are just… there? Turn off the noise. Hide anything that’s confusing, unnecessary, or not relevant to your client’s industry. Curate the essentials. Keep only the tools that align with your client’s strategy. Think of yourself as their personal shopper. Communicate the change. Let clients know their dashboard just got an upgrade: fewer distractions, more focus, and a smoother experience.
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