If you’ve been playing around with HighLevel’s AI features lately, you’ve probably had the same thought I did:
“How the heck do I price this in a way that makes sense for clients and my agency?”
Because let’s be honest, AI chat and voice tools are crazy powerful. They can:
- 🚀 Capture leads in real time
- 📞 Handle calls and messages without you lifting a finger
- ⏰ Free you (and your clients) from constant inbox babysitting
But here’s the catch: HighLevel doesn’t give you a clean little toggle to turn specific AI features on/off based on client plans. And that means if you don’t structure this right, you’ll either:
- Over-deliver for peanuts
- Confuse the heck out of your clients with too many options.
Neither of those feels like a win.
The Menu Problem 🍔
When you give clients “all the AI things,” they’ll do what most of us do at Cheesecake Factory: stare at the 47-page menu, order the same thing as always, and get overwhelmed.
That’s why one of the smartest plays is to use tools like Marketers Toolkit to hide or reveal features depending on the plan. Keep it simple:
- 🟢 Basic Tier → SMS chat widget on the website (easy entry point, feels magical)
- 🔵 Growth Tier → Add voice AI + lead qualification workflows
- 🔴 Premium Tier → Full AI suite with chat, voice, and integrations
See what I did there? Same kitchen, fewer menu items. You’re in control.
Keep It Simple, Sell It Better
I’ve seen too many agencies overcomplicate this. They spin up packages with so many bullet points, even they can’t keep track of them.
Here’s what I recommend instead:
- Start with ONE simple AI hook. For example, “We’ll drop an AI chat widget on your site that captures leads 24/7.”
- Price it as an add-on. Clients love add-ons because they feel modular, not overwhelming.
- Upsell to tiers. Once they see the AI closing leads at 2 a.m., they’ll want more. That’s when you offer voice AI or full-blown automation.
Remember: you don’t have to give everything at once. Sometimes less is not only more—it’s more profitable.
Final Thought
AI isn’t the future anymore, it’s the now. The agencies that figure out how to package and price it cleanly are the ones that will scale without burning out.
If you’re feeling stuck on what to offer, start small. Pick one AI tool, wrap it in a simple story clients understand (“It answers leads so you don’t have to”), and sell that. Build from there.
Frequently Asked Questions
What should I know about the Menu Problem 🍔?
When you give clients “all the AI things,” they’ll do what most of us do at Cheesecake Factory: stare at the 47-page menu, order the same thing as always, and get overwhelmed. That’s why one of the smartest plays is to use tools like Marketers Toolkit to hide or reveal features depending on the plan. Keep it simple: 🟢 Basic Tier → SMS chat widget on the website (easy entry point, feels magical) 🔵 Growth Tier → Add voice AI + lead qualification workflows 🔴 Premium Tier → Full AI suite with chat, voice, and integrations See what I did there? Same kitchen, fewer menu items. You’re in control.
What should I know about keep It Simple, Sell It Better?
I’ve seen too many agencies overcomplicate this. They spin up packages with so many bullet points, even they can’t keep track of them. Here’s what I recommend instead: Start with ONE simple AI hook. For example, “We’ll drop an AI chat widget on your site that captures leads 24/7.” Price it as an add-on. Clients love add-ons because they feel modular, not overwhelming. Upsell to tiers. Once they see the AI closing leads at 2 a.m., they’ll want more. That’s when you offer voice AI or full-blown automation. Remember: you don’t have to give everything at once. Sometimes less is not only more—it’s more profitable.
What should I know about final Thought?
AI isn’t the future anymore, it’s the now. The agencies that figure out how to package and price it cleanly are the ones that will scale without burning out. If you’re feeling stuck on what to offer, start small. Pick one AI tool, wrap it in a simple story clients understand (“It answers leads so you don’t have to”), and sell that. Build from there.
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