Every once in a while, someone shows you something so clever, so simple, and so “wait… why aren’t more people doing this?” that you instantly start rethinking what’s possible inside HighLevel.
That was Lucy’s project.
She built a full football club website, powered by Claude, connected to Google Sheets, responsive on every device, and clean enough to look like something a SaaS startup spent six months polishing.
All automated.
All AI-assisted. All built faster than most people design a funnel header.
And the best part? The same workflow she used can unlock way more automation inside your agency than “just a website.”
Let’s break it down. ⚽🔥
The Website That Started It All
Lucy’s setup was genius:
- She used Claude to generate the full HTML for the site
- Pulled live club data from a Google Sheet
- Connected the sheet to the site using a Google Apps Script
- Designed the layout to update automatically as new info changed
No manual updates.
No rebuilding pages.
Just clean, structured content flowing from the sheet right onto the site.
It’s the kind of automation I wish more people experimented with, because this is exactly where AI shines.
Why This Matters for HighLevel Users
Even though the project wasn’t built inside HL, the strategy transfers perfectly.
Think about what you manage inside HighLevel:
- Lead data
- Contact fields
- Estimates
- Contract details
- Course access
- Appointments
- Fulfillment workflows
- White label tracking
- Productized services
Now imagine pulling that data into:
- Client dashboards
- Automated reports
- Project trackers
- Fully branded mini-apps
- Customized portals
We’re living in a time where AI + HL + small scripts can replace full teams of manual data entry, update chasing, and “did you get that file?” conversations.
Lucy tapped into that and it opened the door for a much bigger conversation.
Automating Contracts Straight From Estimates
One of the most exciting ideas discussed was building automated contract generation using HighLevel’s:
- Custom fields
- Document templates
- Estimate data
You create the estimate once, hit a button, and boom! A polished contract ready to send.
No more:
- Copy/paste errors
- Missing terms
- Manually inserting pricing
- “Oops, wrong client name” moments
Businesses lose HOURS every week on contract prep. This is the type of automation that pays for itself immediately.
Advanced Vibe Coding (Yes, That’s a Real Thing)
The team also recommended Lucy check out Cursor, a powerful workspace built for developers and especially people who like using AI as a full-blown teammate.
Cursor lets you:
- Run multiple agents at once
- Scaffold projects instantly
- Generate and refactor code
- Modify large files safely
- Build complex systems without knowing 100% of the codebase
If Claude is like having a smart assistant, Cursor is like having a mini engineering department in your browser.
For agencies building tools, plugins, or internal systems, this combo is wild.
Tracking Private Labeling with GHL Plugins
Andrew jumped in with a completely different use case: He wanted a way to track private-label processes inside HighLevel.
And here’s the fun part, you absolutely can.
Between:
- Custom objects
- Pipelines
- Internal tags
- Webhooks
- And the ever-growing plugin ecosystem
You can build accountability systems that once required full enterprise software.
HighLevel isn’t just a CRM anymore. It’s becoming the operating system for agencies.
The Real Takeaway
None of this is “big, scary, advanced tech.”
It’s creativity.
It’s connecting simple tools.
It’s understanding that AI is no longer just for writing emails, it’s for building actual systems.
And if you’re the type of person who gets excited by:
- automation
- clean data
- improving workflows
- or doing more with less
Then you’re exactly the kind of person who benefits the most from HighLevel + AI.
This is the future and it’s already here.
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If you want to create systems like this faster, with better tools, templates, automations, and support.
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Every once in a while, someone shows you something so clever, so simple, and so “wait… why aren’t more people doing this?” that you instantly start rethinking what’s possible inside HighLevel.
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