Clean Up Your Client’s Brand: Custom Review Widgets Are Here

Let’s talk about something I know you’ve been wanting for a while, beautiful, on-brand review widgets that don’t look like they came out of a 2013 WordPress theme.

HighLevel’s new update just made that a reality.

You can now fully customize floating review widgets and FOMO pop-ups to match your client’s branding down to the fonts, colors, and little design quirks that make their brand feel legit. 

Whether they’re a minimalist skincare brand or a high-octane car tuner shop, these new tools help you keep everything ✨ cohesive ✨.

Why This Actually Matters

We all know branding is more than just a logo. 

It’s the trust-building glue that keeps clients loyal, and prospects leaning in. When your clients are displaying social proof, the last thing they want is for it to clash with their color palette or look like a janky third-party add-on.

These new updates let you:

✅ Customize the entire widget UI
✅ Use your client’s fonts and color schemes
✅ Match brand tone visually without touching code
✅ Trigger pop-ups for reviews or offers dynamically

That last one? Big. 

Because it means you can use reviews like conversion grenades, dropping them exactly where and when they’ll make the biggest impact. 💥

Real-World Use Cases

Here’s how I’ve been rolling these out:

• 📱 Local biz websites: Set a floating review widget that pulls 5-star reviews from the last 30 days. Set it to pop on scroll or hover.
• ⏰ Urgent flash sales: FOMO pop-up shows how many people have recently purchased. Fully branded, of course.
• 🧼 Clean testimonials: Use the same branding for all review displays so it feels native and not “plugged in.”

This is exactly the kind of thing that feels small until you see the numbers move. 

Engagement ticks up, bounce rates drop, and conversions? 

Pro Tips to Use This Like a Pro

If you’re wondering how to roll this out like a pro (not just slap it on and hope), here’s what I recommend:

🎯 Strategic Placement:
Don’t just throw widgets on every page. Place them where decision-making happens: pricing pages, landing pages, sales funnels, etc.

🎨 Keep It On-Brand:
Fonts, colors, icons, match everything. If your client uses beige and dusty rose, don’t give them a blue and green pop-up. 🧠

⏱️ Timing Matters:
Use scroll triggers, exit intent, or hover effects to keep things smooth and not spammy.

Final Thoughts

This is one of those features that’s so obviously useful, you’ll wonder how it didn’t exist sooner.

And now that it’s here, there’s no excuse to be using off-brand testimonial widgets that scream “template.”

Want More Like This?

I share updates like this all the time, stuff that helps you make HighLevel work better for you and your clients. 

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