The HighLevel Marketplace Glow-Up You Didn’t Know You Needed

Have you ever logged into HighLevel’s Marketplace and feel like you’re staring into a jungle of integrations? Yeah, me too. 🌴

But this week during a live session, Mario Aldayuz dropped some 🔥 updates—and one of my favorites is the Marketplace upgrade. 

It’s subtle but powerful, and if you’re running multiple sub-accounts, this might just become your new secret weapon.

What’s New in the Marketplace?

The Marketplace interface got a much-needed facelift. And no, not the “slap-a-new-icon-on-it” kind of update—this one actually makes your life easier.

Here’s the deal: You can now toggle which apps and modules show up for sub-accounts. 

That means YOU get to control what clients see (and don’t see), which makes onboarding and support way simpler.

👉 Got a dental client who doesn’t need calendar bots or TikTok analytics?
👉 Want to hide techy stuff your clients will never use (and will definitely call you about)?

Boom. Toggle it off. Gone from their view. No more clutter. No more confusion. 🎯

Why This Matters for Agencies

This change seems small, but the impact is big:

✅ Faster client onboarding
✅ Cleaner interfaces for sub-accounts
✅ Fewer support tickets for you
✅ More control over your tech stack

Let’s be honest—clients don’t need to see (or touch) everything. Half of the tech support problems I’ve had in the past were solved by just removing unnecessary tools from a client’s dashboard.

Pro Tip: Do a monthly audit of your Marketplace apps. Only show what actually supports your client’s goals. It’ll keep your systems lean and your clients laser-focused.

Action Plan for Agencies

Here’s what I recommend:

  1. Head over to your Marketplace dashboard
  2. Review every app your agency currently has access to
  3. Use the new toggle features to clean up each sub-account
  4. Send your clients a quick video or Loom update showing them their “streamlined toolkit” (they’ll love it)

This update isn’t flashy, but it’s the kind of backend polish that separates amateurs from pros.

Frequently Asked Questions

What’s New in the Marketplace?

The Marketplace interface got a much-needed facelift. And no, not the “slap-a-new-icon-on-it” kind of update—this one actually makes your life easier. Here’s the deal: You can now toggle which apps and modules show up for sub-accounts. That means YOU get to control what clients see (and don’t see), which makes onboarding and support way simpler. 👉 Got a dental client who doesn’t need calendar bots or TikTok analytics?👉 Want to hide techy stuff your clients will never use (and will definitely call you about)? Boom. Toggle it off. Gone from their view. No more clutter. No more confusion. 🎯

Why This Matters for Agencies?

This change seems small, but the impact is big: ✅ Faster client onboarding✅ Cleaner interfaces for sub-accounts✅ Fewer support tickets for you✅ More control over your tech stack Let’s be honest—clients don’t need to see (or touch) everything. Half of the tech support problems I’ve had in the past were solved by just removing unnecessary tools from a client’s dashboard. Pro Tip: Do a monthly audit of your Marketplace apps. Only show what actually supports your client’s goals. It’ll keep your systems lean and your clients laser-focused.

What should I know about action Plan for Agencies?

Here’s what I recommend: Head over to your Marketplace dashboard Review every app your agency currently has access to Use the new toggle features to clean up each sub-account Send your clients a quick video or Loom update showing them their “streamlined toolkit” (they’ll love it) This update isn’t flashy, but it’s the kind of backend polish that separates amateurs from pros.

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