If you’ve spent more than five minutes inside HighLevel, you already know it’s packed with power.
It’s like the Swiss Army knife of agency tools, but sometimes, that “so many blades” thing means you’re not 100% sure which one to pull out without cutting yourself.
One feature that sounds magical but can quickly make your brain melt? Custom Objects.
If you’ve ever thought, “Hey, it would be cool if I could automatically connect this contact to this property record without lifting a finger,” only to realize HighLevel doesn’t quite let you do it yet, you’re not alone.
The Problem:
Custom objects are awesome for tracking unique data (properties, memberships, projects… you name it) and linking them to contacts.
But here’s the kicker: right now, there’s no built-in automation to make those connections happen.
That means you (or someone on your team) ends up doing the digital equivalent of gluing popsicle sticks together one by one.
The Sneaky Workaround
Here’s where the clever hack comes in, something I call the “Boomerang Hook.”
It works like this:
- You set up HighLevel to send your contact info out to an external system (via a webhook).
- That external system immediately sends it back into HighLevel (through the API).
- On its way back, it tells HighLevel,
“Oh, by the way, attach this custom object to this contact.”
And boom, you’ve created the association automatically, even though HighLevel doesn’t “officially” let you do it yet.
Why This Works Like a Charm 💡
- Keeps things automated → No more manual linking every time.
- Works today → You don’t have to wait for the feature update.
- Scales easily → Add as many custom object types as you want.
Things to Keep in Mind
- This isn’t “plug-and-play” yet — you’ll need to be comfortable setting up webhooks and working with an API (or have someone on your team do it).
- It’s a temporary workaround until HighLevel makes custom object automation native.
- Once you set it up, it’s a set-and-forget system.
My Two Cents
HighLevel keeps rolling out killer features like custom objects, but sometimes they’re a little “version 1.0” in terms of automation.
That’s fine, it just means we have to get creative until the next update drops.
If you’re willing to get a little nerdy with your workflows, the Boomerang Hook can save you hours of manual data linking and keep your system humming.
Key Takeaways ✍️
- Custom objects are powerful but lack direct automation.
- The Boomerang Hook (webhook → external system → API back to HighLevel) can automate linking.
- Worth the setup if you deal with lots of data connections.
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Frequently Asked Questions
What should I know about the Problem:?
Custom objects are awesome for tracking unique data (properties, memberships, projects… you name it) and linking them to contacts. But here’s the kicker: right now, there’s no built-in automation to make those connections happen. That means you (or someone on your team) ends up doing the digital equivalent of gluing popsicle sticks together one by one.
What should I know about the Sneaky Workaround?
Here’s where the clever hack comes in, something I call the “Boomerang Hook.” It works like this: You set up HighLevel to send your contact info out to an external system (via a webhook). That external system immediately sends it back into HighLevel (through the API). On its way back, it tells HighLevel, “Oh, by the way, attach this custom object to this contact.” And boom, you’ve created the association automatically, even though HighLevel doesn’t “officially” let you do it yet.
Why This Works Like a Charm 💡?
Keeps things automated → No more manual linking every time. Works today → You don’t have to wait for the feature update. Scales easily → Add as many custom object types as you want.