Every agency owner has that moment where they look at their own offer and think,
“Wait… why am I doing all of this for that little money?”
On this call, that moment showed up in a very real way.
Corey shared his model, he offers Facebook ads, Google ads, SEO, and social media content for $5.97. Not a typo. Meanwhile, another agency on the call charges $1,800 for local SEO and $2,800 for Google Ads.
Same type of work. Very different price tags.
If that hits a little close to home, keep reading.
The Problem With “I’ll Do Everything For Cheap”
Corey serves carpet cleaning companies. Average job size, about $150.
Here is the mental trap a lot of people fall into:
- “My clients are small, they cannot afford much.”
- “If I make it super cheap, more people will say yes.”
- “I will raise prices later once I have more clients.”
Reality check.
What actually happens is:
- you attract clients who treat you like a commodity
- you overload yourself with fulfillment
- you have no margin to hire help
- you cannot invest in growth because there is nothing left over
You do not end up with a scalable agency. You end up with an exhausting job you created for yourself.
Do The Simple Math On Value
Let us look at it from the client’s perspective.
If a carpet cleaner:
- charges $150 per job
- closes 10 extra jobs per month from your marketing
That is $1,500 in extra revenue every month.
If they close:
- 20 extra jobs, that is $3,000
- 30 extra jobs, that is $4,500
Now ask yourself, is that worth more than $5.97?
Of course it is.
Clients do not pay you for tasks. They pay you for outcomes.
When you connect your pricing to outcomes, you stop apologizing for charging more and start sounding like a partner instead of a vendor.
Simplify Your Business Before You Raise Prices
Corey also admitted something important. “I know I should simplify my business.”
That is the key.
It is really hard to charge premium prices when your offer is:
- too broad
- too complex
- trying to be everything for everyone
Instead, you want to build a simple, strong core offer.
For example:
- “We help carpet cleaners generate Google reviews and book more jobs online.”
- “We set up and manage your Google Ads so your calendar fills with local jobs.”
One problem.
One promise.
One clear outcome.
That is what people pay for.
Good, Better, Best Pricing Beats One Tiny Package
Instead of one all inclusive offer at a bargain price, consider a simple tiered structure.
For example:
Starter, $297 per month
- Review generation
- Simple landing page
- Basic follow up
Growth, $597 per month
- Everything in Starter
- Google Ads management
- Call tracking
- Monthly report
Scale, $997 per month
- Everything in Growth
- Retargeting
- Advanced automation
- Quarterly strategy call
You do not have to use these exact numbers, but the pattern matters.
You give clients options, you anchor higher value, and you stop competing with “the cheapest guy.”
The Real Shift, Charge Like The Expert You Already Are
If you know how to:
- set up ads
- build landing pages
- write follow up sequences
- improve local SEO
- generate reviews
You are not “just” a service provider, you are a revenue lever.
You do not need hundreds of tiny clients paying you almost nothing. You need a smaller group of clients who understand the value and are happy to pay for it.
The work is the same. The price and the quality of client experience are not.
Ready To Make HighLevel Easier To Sell And Deliver?
You will get the ecosystem that helps you charge more, deliver faster, and support more clients without burning out.
Cool Free Thing
If you want better clients, you need better proof.
One of the fastest ways to build trust with prospects is to show them real feedback from real customers, but collecting those testimonials manually gets messy fast.
So I put together a plug and play workflow that:
- automatically requests testimonials at the right time
- organizes responses in one place
- makes it easy to drop the best ones into your funnels, sites, and sales decks
You can wire it straight into your HighLevel setup and let it run in the background while you focus on bigger moves.
👉 and start building trust on autopilot.
Frequently Asked Questions
What should I know about the Problem With “I’ll Do Everything For Cheap”?
Corey serves carpet cleaning companies. Average job size, about $150. Here is the mental trap a lot of people fall into: “My clients are small, they cannot afford much.” “If I make it super cheap, more people will say yes.” “I will raise prices later once I have more clients.” Reality check. What actually happens is: you attract clients who treat you like a commodity you overload yourself with fulfillment you have no margin to hire help you cannot invest in growth because there is nothing left over You do not end up with a scalable agency. You end up with an exhausting job you created for yourself.
Do The Simple Math On Value?
Let us look at it from the client’s perspective. If a carpet cleaner: charges $150 per job closes 10 extra jobs per month from your marketing That is $1,500 in extra revenue every month. If they close: 20 extra jobs, that is $3,000 30 extra jobs, that is $4,500 Now ask yourself, is that worth more than $5.97? Of course it is. Clients do not pay you for tasks. They pay you for outcomes. When you connect your pricing to outcomes, you stop apologizing for charging more and start sounding like a partner instead of a vendor.
What should I know about simplify Your Business Before You Raise Prices?
Corey also admitted something important. “I know I should simplify my business.” That is the key. It is really hard to charge premium prices when your offer is: too broad too complex trying to be everything for everyone Instead, you want to build a simple, strong core offer. For example: “We help carpet cleaners generate Google reviews and book more jobs online.” “We set up and manage your Google Ads so your calendar fills with local jobs.” One problem.One promise.One clear outcome. That is what people pay for.
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