A lead is on your email list. They realize your service is not a fit for them right now. They scroll down to opt out. Instead of a smooth exit, they hit a clunky default page. It looks cheap. It feels completely disconnected from your business.
You spend thousands of dollars building a premium brand. Your funnels are dialed in. Your copy is sharp. But the moment someone tries to leave your ecosystem, you drop the ball. That final interaction leaves a sour taste, guaranteeing they never come back when they actually have the budget to buy.
You need a graceful exit strategy. Replacing the default opt out link with a custom landing page and a trigger based workflow is the ultimate fix. It keeps your brand identity intact and automates your compliance instantly.
Ready to streamline this? Here is exactly how to do it in just a few minutes:
Part 1: Build Your Branded Exit Page
First, you need a place for people to land when they opt out. Build a simple funnel or website page that confirms the unsubscribe. Thank the contact or offer a preference management option. Copy the published URL of this page because you will need it in the next step. Make sure the page is live and accessible.
Part 2: Create Your Trigger Link
A Trigger Link is a trackable URL that fires platform events when clicked. This tells the system exactly when someone opts out. Navigate to Marketing, select Trigger Links, and click Add Link. Name the link “Unsubscribe Link” and paste your funnel URL into the Link URL field. Click Save.
Part 3: Automate the DND Workflow
Now we need a workflow that listens for clicks and updates the contact automatically. Go to Automation and click Create Workflow. Choose Start from Scratch and click Create New Workflow.
Name your workflow “Trigger Link Unsubscribe” and click Add New Workflow Trigger. Search for and select Trigger Link Clicked. Click Add Filters and set the Trigger Link to the “Unsubscribe Link” you just built.
Next, click the + icon to add your first action. Search for and select Set Contact DND. In the dropdown, choose Enable DND for Specific Channels and select Email as the channel. Click Save Actions. Finally, click Save and toggle the workflow to Published.
Part 4: Update Your Email Footer
Time to wire it all together. Open your email template and locate the unsubscribe text in the footer. Highlight the anchor text you want to use. Click the Link icon in the email editor toolbar. In the link dialog box, select your Unsubscribe Link from the Link List and click Save.
Frequently Asked Questions
How do I build my Branded Exit Page?
First, you need a place for people to land when they opt out. Build a simple funnel or website page that confirms the unsubscribe. Thank the contact or offer a preference management option. Copy the published URL of this page because you will need it in the next step. Make sure the page is live and accessible.
How do I create my Trigger Link?
A Trigger Link is a trackable URL that fires platform events when clicked. This tells the system exactly when someone opts out. Navigate to Marketing, select Trigger Links, and click Add Link. Name the link “Unsubscribe Link” and paste your funnel URL into the Link URL field. Click Save.
How do I automate the DND Workflow?
Now we need a workflow that listens for clicks and updates the contact automatically. Go to Automation and click Create Workflow. Choose Start from Scratch and click Create New Workflow. Name your workflow “Trigger Link Unsubscribe” and click Add New Workflow Trigger. Search for and select Trigger Link Clicked. Click Add Filters and set the Trigger Link to the “Unsubscribe Link” you just built. Next, click the + icon to add your first action. Search for and select Set Contact DND. In the dropdown, choose Enable DND for Specific Channels and select Email as the channel. Click Save Actions. Finally, click Save and toggle the workflow to Published.
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