How to Track Local SEO Heatmaps in HighLevel

You land a massive local plumber client. They want to absolutely own their city. You optimize their site, update their Google Business Profile, and tell them they are ranking number one. They are thrilled. A week later, they drive across town to a job, search their own keyword on their phone, and see their biggest competitor at the very top of the map pack. They call you, furious.

You frantically pull up Google on your computer. They look like they are ranking fine to you! But local SEO does not work like traditional search. Ranking number one right next to the office does not mean you rank number one five miles down the road. You are flying blind, relying on manual incognito tabs, and losing client trust fast.

You cannot scale an agency if you cannot prove local dominance across an entire city. HighLevel’s Local SEO Heatmaps fix this instantly. You can visually track exactly where a business ranks across a geographic grid, pinpoint weak spots, and prove your exact ROI to clients. Let us get your local tracking dialed in right now.

Ready to streamline this? Here is exactly how to do it in 60 seconds:

Part 1: Connect the Google Business Profile

Before we can track the map, we need to connect the asset. (Note: Local SEO Heatmaps are a paid upgrade through Search Atlas SEO).

1. Go to your SEO Settings.
2. Connect your Google account and grant the system access to your client’s Google Business Profile (GBP).

Part 2: Create the Local Project

Let us drop your client onto the radar.

1. Navigate to Sites > SEO > Local SEO.
2. Click Create New (or the New Business button).
3. Select your client’s business from the list (or search for it exactly as it is named on Google).
4. Once added, click View on the business name to open the interactive Local SEO Heatmap dashboard.

Part 3: Add Keywords and Configure the Map

Now we tell the system exactly what terms to track and how wide to cast the net.

1. Enter a high-intent keyword (e.g., “plumber in Denver”) and click Add Keyword.
2. Configure your Map Radius and Grid Size. (A 7×7 grid will drop 49 pins around the business to check rankings at each specific coordinate).
3. Set your Refresh Frequency so the system knows how often to run the scan.

Part 4: Read the Data and Manage Credits

Stop guessing. Look at the colors and prove your worth.

1. Review the pins on the grid. Green means you rank in the top 3 spots. Yellow/Orange is 4–10. Red is 11–20. Gray/Black means you are practically invisible (21+).
2. Click on any pin to view the top-ranking competitors at that exact physical location.
3. Manage your credits smartly: You get 1,000 points per month, and each pin scanned costs 1 point. To avoid burning through credits, reduce your grid size to 5×5 or lower your scan frequency to bi-weekly for your most valuable keywords.

Using Local SEO Heatmaps proves your exact ROI and shows clients visually how you are turning their map from red to green.

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